PR Scenario Essay Example | Topics and Well Written Essays - 500 words

PR Scenario - Essay Example (OMalley, 2008) Aside from being honest with a group of target audiences, transparency and authenticity of the PR and marketing strategies used in communicating the products and services offered by McBride are also necessary when it comes to the ethical way of persuading a prospective client (Jackson, 2008). In relation to the proper way of communicating the McBride’s products and services in a totally new market, it is but ethical for a public relations company such as in the case of television or newspaper advertisers to strictly follow the law of utilitarianism and deontology. In general, the law of utilitarianism states that PR companies should â€Å"do the greatest good for the greatest number of people† whereas the law of deontology states that PR companies should â€Å"do only what is right†. (van Hook, 2008) Aiming to double the company’s target sales every six months, marketing strategies and promotional activities will be developed in order to increase the public awareness on McBride’s financial services. A market research will be conducted in order to identify and determine the classification of potential target market for McBride’s financial services. Identifying the size of its target market will make it easier for the marketing manager to project a feasible growth rate on behalf of the company. Aside from identifying the target market for McBride, a market research on the strength and weaknesses of similar existing financial consultancy firms will be very useful in terms of enabling McBride to position the company in the global market. Based on the information gathered in relation to the financial capabilities, educational background, gender, age, and preferences of McBride’s target market, PR companies could propose some communication methods that will enable McBride to easily capture its target clients. Aside from the typical